Upstate
Institute staff worked with members of this group to develop a plan that
would help clarify their project goals and develop steps to move forward
with the project. The goal of the group is to create the Heritage Fest
Park. In the short term, the park will encompass a restored hop kiln.
The kiln will be moved from its current location in Eaton to the
proposed park location near the intersection of Routes 20 and 46. In the
long term, the park will include an interpretative center that focuses
on local history, facilities for travelers, space for demonstrations of
historical agricultural methods and perhaps a rathskeller pouring beer
made from locally grown hops.
The group
revisited their mission statement and confirmed that it was as follows:
To establish a
rural tourism center in Madison County by 2006 at a major crossroads to
capture the travelers’ attention to the rich and unusual cultural
heritage in the area and convince that traveler to linger longer.
Stakeholders
in the project were identified to help the group determine who to bring
into the project and in what ways each group could benefit from the
development of the Fest Park. The list of stakeholders is as follows:
-
Other
non-profit/historical associations
-
Existing
Businesses
-
New
Businesses
-
Tourists
-
Historical
Groups/Sites
-
Local
Government
-
Local
Colleges and Universities
-
Local
Residents
-
Downstaters/"Re-Locaters"
The Upstate
Institute worked with this group to narrow their goals and discuss ways
to bring more people into the project. The current group of 4 core
volunteers is not enough to sustain momentum and achieve the significant
goals set out by this group. Goals for the project were broken into
three categories – tourism, heritage/cultural and economic development.
Tourism goals
included:
-
Collaboration among different groups
-
Increased
tourism spending
-
Embrace
heritage tourism
-
More service
oriented businesses
-
Increased
tax revenue
-
More "heads
on beds."
-
People
extend their visits
-
Year around
tourism
-
Entice
people to relocate to the area
Cultural and
Heritage Goals included:
-
Increased
education and understanding of where we come from.
-
Awareness of
heritage
-
Gaining a
deeper understanding of the area and the ability to build on our past.
-
Understanding that we still have an existing structure of historic
buildings and sites to work with.
-
Revisit the
past and use it as a tool to understand our area and heritage
-
Enhance and
promote the area’s rural and agricultural character
-
Promote the
history of all the diverse sites in the area.
Economic
Development goals included:
-
More dollars
to bring businesses in
-
Creation of
small businesses
-
More buses
and tourists to the area means increased dollars for businesses.
-
Create an
entrepreneurial culture that will be perpetuated over time.
-
Recognize
that capacity exists n the area for this type of creation and growth.
After
completing an analysis of the strengths and weaknesses of each set of
goals, the group decided that the primary focus of their project should
be on cultural and heritage and tourism goals. Although economic
development was important to the group, they recognized that these were
secondary effects of the project and would be more clearly evident over
the long term.
Next steps:
-
Complete the
paperwork to receive an approved member item from Senator Hoffman.
-
Finish grant
research and work on applications to local foundations.
-
Find money
to complete the land purchase.
-
Develop a
plan for disassembling and moving the kiln. (Planned to take place
sometime in the summer of 2005)
-
Work with
local schools (Morrisville and Colgate) to find students that would be
interested in working on various pieces of the project.
-
Work with a
larger group of organizations interested in cultural tourism to
develop a coalition to obtain funding for these efforts.
-
Apply to the
Upstate Institute for a summer Student Fellow.